While advertisers increase spending on marketing campaigns, little is known about its effectiveness for the firm and for its competitors. In this study, we explore consumer responses to TV advertising of the 2010 Superbowl show. We investigate how peer exposure to brands affects word-of-mouth...

The elderly population people in Australia is growing rapidly as the result of existing population aging and lower birth rates. The steady increase in an ageing population has been regarded as a looming crisis for Australia, particularly how to house and care for older people. As a viable...

This paper empirically examines the firm-specific exchange rate exposure of Japanese multinational corporations (MNC). Although financial theory strongly supports that exchange rate movement should affect the value of a multinational corporation, most previous studies failed to document...

A quadratic voltage (QV) model with modifications is proposed to formulate the meshed networks’ optimal power flow (OPF) problem. In the QV model, convex relaxations are imposed without approximated terms. The modifications aim to drive the convex relaxations to be exact so that the obtained...

The aggregation and transport of biochar colloids (BCs) in the soil and groundwater is critical for applying biochar in the field and biochar long-term environmental risk assessment. This research aimed to study the influence of dissolved organic matter (DOM) with different molecular weights...