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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups

Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072

Persistent link: https://www.econbiz.de/10013431078

An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras

Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369

Persistent link: https://www.econbiz.de/10010406174

Asymmetric preference and loss aversion for electric vehicles : the reference-dependent choice model capturing different preference directions

Kim, Junghun; Seung, Hyunchan; Lee, Jongsu; Ahn, Joongha - In: Energy economics 86 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012511702

The effect of new media on consumer media usage : an empirical study in South Korea

Woo, JongRoul; Choi, Jae Young; Shin, Jungwoo; Lee, Jongsu - In: Technological forecasting & social change : an … 89 (2014), pp. 3-11

Persistent link: https://www.econbiz.de/10010490621

Analyzing public preferences and increasing acceptability for the Renewable Portfolio Standard in Korea

Shin, Jungwoo; Woo, JongRoul; Huh, Sung-yoon; Lee, Jongsu; … - In: Energy economics 42 (2014), pp. 17-26

Persistent link: https://www.econbiz.de/10010502974

The impact of diversification with and without commodity bundling on corporate performance : an empirical analysis in Korea telecommunication markets

Shin, Jungwoo; Ahn, Joongha; Lee, Daeho - In: Technological forecasting & social change : an … 101 (2015), pp. 314-319

Persistent link: https://www.econbiz.de/10011571948

Nudging energy efficiency behavior : the effect of message framing on implicit discount rate

Park, Jiyong; Son, WooJin; Moon, HyungBin; Woo, JongRoul - In: Energy economics 117 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014437088

Staying on convention or leapfrogging to eco-innovation? : identifying early adopters of hydrogen-powered vehicles

Moon, HyungBin; Park, Stephen Youngjun; Woo, JongRoul - In: Technological forecasting & social change : an … 171 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012813389

Estimating Implicit Discount Rate for Energy Efficiency Investment Using the Contingent Valuation Method : A Case Study in South Korea

Park, Jiyong; Woo, JongRoul; Jin, Taeyoung - 2022

This study measures the implicit discount rate (IDR) for energy efficiency investment at the household level. Our pioneering attempt to use the contingent valuation method suggests fresh insights into relieving the possible problems induced when the IDR is estimated using multiple price list and...

Persistent link: https://www.econbiz.de/10013311561

Which consumers are willing to pay for smart car healthcare services? : a discrete choice experiment approach

Woo, JongRoul; Shin, Jungwoo; Kim, Hongbum; Moon, HyungBin - In: Journal of retailing and consumer services 69 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013401636