Similar Search Results

Transparency and accountability of listed non-financial companies in post-crisis Thailand

Hongcharu, Boonchai - In: Corporate governance in Thailand, (pp. 1-27). 2006

Persistent link: https://www.econbiz.de/10003312207

A model of social interactivity through internet-based technologies : implications for marketing communications

Hongcharu, Boonchai - In: International journal of applied business and economic … 13 (2015) 1, pp. 67-82

Persistent link: https://www.econbiz.de/10011376071

Effects of message variation and communication tools choices on consumer response

Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56

Persistent link: https://www.econbiz.de/10011983970

Factors that impact customer satisfaction : evidence from the Thailand mobile cellular network industry

Leelakulthanit, Orose; Hongcharu, Boonchai - In: International journal of management and marketing … 4 (2011) 2, pp. 67-76

Persistent link: https://www.econbiz.de/10009383052

Factors influencing smartphone repurchase

Leelakulthanit, Orose; Hongcharu, Boonchai - In: Journal of business & economics research 10 (2012) 11, pp. 623-628

Persistent link: https://www.econbiz.de/10009673264

A conceptual framework of interactive marketing : characteristics and processes of interactive media in integrated marketing communication

Hongcharu, Boonchai; Somkiat Eiamkanchanalai - 2006

Persistent link: https://www.econbiz.de/10003627554

A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications

Hongcharu, Boonchai; Somkiat Eiamkanchanalai - In: Journal of business & economics research 7 (2009) 12, pp. 31-40

Persistent link: https://www.econbiz.de/10003945658

Word of mouth marketing : a model of personal interactions in integrated marketing communication

Hongcharu, Boonchai; Somkiat Eiamkanchanalai - 2007

Persistent link: https://www.econbiz.de/10003668122

Marketing for life in the economic recession time

Leelakulthanit, Orose; Hongcharu, Boonchai - In: International business and economics research journal 10 (2011) 4, pp. 57-66

Persistent link: https://www.econbiz.de/10009312723

Factors that Impact Customer Satisfaction : Evidence from the Thailand Mobile Cellular Network Industry

Leelakulthanit, Orose - 2012

Retaining current customers is one of the key success factors to survive in the mature market of the mobile cellular network industry in Thailand. The aim of this study is to identify key success factors of this industry. Adult users of mobile cellular networks are interviewed. The results from...

Persistent link: https://www.econbiz.de/10013113718