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The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
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Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
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pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Rob
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
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Branded content : analysis of case studies and measurement of its effectiveness using neuromarketing techniques
Núñez Gómez, Patricia
;
Mañas-Viniegra, Luis
; …
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 215-238)
.
2020
Persistent link: https://www.econbiz.de/10012234788
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5
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
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How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
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Exploring the issues for the success of multichannel network businesses in Korea
Choi, Yoon-Jin
;
Kim, Hee-Woong
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012304202
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A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
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Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
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pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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