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BYOB : how bringing your own s...
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BYOB : how bringing your own shopping bags leads to treating yourself, and the environment
Karmarkar, Uma R.
;
Bollinger, Bryan
-
2014
Persistent link: https://www.econbiz.de/10010258676
Saved in:
2
The impact of "display-set" options on decision-making
Karmarkar, Uma R.
- In:
Journal of behavioral decision making
30
(
2017
)
3
,
pp. 744-753
Persistent link: https://www.econbiz.de/10011690729
Saved in:
3
Believe me, i have no idea what i'm talking about : the effects of source certainty on consumer involvement and persuasion
Karmarkar, Uma R.
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1033-1049
Persistent link: https://www.econbiz.de/10003962965
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4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
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5
Customer experience and service design
Karmarkar, Uday S.
;
Karmarkar, Uma R.
- In:
Managing consumer services : factory or theater?
,
(pp. 109-130)
.
2014
Persistent link: https://www.econbiz.de/10010478145
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6
Asymmetric effects if favorable and unfavorable information on decision making under ambiguity
Peysakhovich, Alexander
;
Karmarkar, Uma R.
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2163-2178
Persistent link: https://www.econbiz.de/10011539479
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7
Cost conscious? : the neural and behavioral impact of price primacy on decision making
Karmarkar, Uma R.
;
Shiv, Baba
;
Knutson, Brian
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 467-481
Persistent link: https://www.econbiz.de/10011337511
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8
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
9
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
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10
Should you sleep on it? : the effects of overnight sleep on subjective preference-based choice
Karmarkar, Uma R.
;
Shiv, Baba
;
Spencer, Rebecca M. C.
- In:
Journal of behavioral decision making
30
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011632406
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