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Consumer behaviour
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ECONIS (ZBW)
Other ZBW resources
31
OLC EcoSci
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RePEc
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1
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
2
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav
;
Banerjee, Madhumita
;
Adidam, Phani Tej
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
Saved in:
3
India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
Saved in:
4
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
Saved in:
5
Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Adidam, Phani Tej
;
Banerjee, Madhumita
;
Shukla, Paurav
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009558397
Saved in:
6
Situational ethnicity and identity negotiation : "indifference" as an identity negotiation mechanism
Banerjee, Madhumita
;
Shukla, Paurav
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10013169631
Saved in:
7
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
8
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
9
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
10
Misalignment and its influence on integration quality in multichannel services
Banerjee, Madhumita
- In:
Journal of service research : JSR
17
(
2014
)
4
,
pp. 460-474
Persistent link: https://www.econbiz.de/10010432156
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