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Affective effects of offering options on persuasiveness of fear appeals
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10012179014
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2
La colonización de vertiente en el siglo XIX
Villegas, Jorge
- In:
Estudios rurales latinoamericanos
1
(
1978
)
2
,
pp. 101-147
Persistent link: https://www.econbiz.de/10002961450
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3
Revisiting strategic communication's past to understand the present : examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Waters, Richard D.
;
Lemanski, Jennifer L.
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10009159243
Saved in:
4
The effects of message framing, involvement, and nicotine dependence on anti-smoking public service announcements
Jung, Wan S.
;
Villegas, Jorge
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10009302884
Saved in:
5
Marianismo and machismo : the portrayal of females in Mexican TV commercials
Villegas, Jorge
;
Lemanski, Jennifer
;
Valdez, Carlos
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 327-346
Persistent link: https://www.econbiz.de/10008991650
Saved in:
6
Measuring the effectiveness of sponsorship of an elite intercollegiate football program
Dees, Windy
;
Bennett, Gregg
;
Villegas, Jorge
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003763457
Saved in:
7
The effect of the placement of the product in film : consumers' emotional responses to humorous stimuli and prior brand evaluation
Jin, ChangHyun
;
Villegas, Jorge
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10003593901
Saved in:
8
Health marketing and the Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
9
Predicting information seeking regarding hurricane evacuation in the destination
Cahyanto, Ignatius
;
Pennington-Gray, Lori
;
Thapa, Brijesh
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 264-275
Persistent link: https://www.econbiz.de/10011418420
Saved in:
10
Controversial conversations: the emotions evoked by anti-terrorism advertising
Villegas, Jorge
;
Morton, Cynthia R.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012245044
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