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83
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82
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81
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80
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79
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79
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76
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76
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75
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72
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72
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71
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70
Cherchye, Laurens
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1
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
2
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
3
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
4
Buying future endorsements from prospective influencers on user-generated content platforms
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 839-857
Persistent link: https://www.econbiz.de/10015168465
Saved in:
5
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
6
Motivations for sharing tourism experiences through social media
Munar, Ana María
;
Steen Jacobsen, Jens Kr.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 46-54
Persistent link: https://www.econbiz.de/10010351372
Saved in:
7
Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian
;
Schultz, Carsten D.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
Saved in:
8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
9
Transforming services to the customer : exploring user-generated content and entrepreneurship
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of business & entrepreneurship : JBE
27
(
2015/2016
)
1
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011449037
Saved in:
10
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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