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This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to...
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Supply Chain Design and Management in Emerging Economies - Identifying Barriers and Critical Success Factors -- The Current State of Supply Chain Management in Brazil -- Designing Supply Chain into Africa: A South African Retailer's Experience -- Malaysian Government Transformation Towards...
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