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Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
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2
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa
;
Lacoste-Badie, Sophie
;
Droulers, Olivier
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Saved in:
3
Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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4
Front of pack symmetry influences visual attention
Lacoste-Badie, Sophie
;
Bigoin Gagnan, Arnaud
;
Droulers, …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238322
Saved in:
5
Effect of alcohol ad content regulations on young people : a multi-method study
Diouf, Jacques François
;
Lacoste-Badie, Sophie
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014311936
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6
Why display motion on packaging? : the effect of implied motion on consumer behavior
Yu, Junwei
;
Droulers, Olivier
;
Lacoste-Badie, Sophie
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209597
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7
Blowing minds with exploding dish names/images : the effect of implied explosion on consumer behavior in a restaurant context
Yu, Junwei
;
Droulers, Olivier
;
Lacoste-Badie, Sophie
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304507
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8
Heraldry and brand logotypes : 800 years of color combinations
Droulers, Olivier
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011643941
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9
Effect of store atmospherics on employees' reactions
Skandrani, Hamida
;
Ben Dahmane Mouelhi, Norchène
; …
- In:
International journal of retail & distribution management
39
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009007289
Saved in:
10
Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales
Derbaix, Christian
;
Poncin, Ingrid
;
Droulers, Olivier
; …
- In:
Recherche et applications en marketing
27
(
2012
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10010199792
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