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Change is hard : overcoming barriers to service innovation
Parris, Denise Linda; Bouchet, Adrien; Welty Peachey, Jon; … - In: The journal of services marketing 30 (2016) 6, pp. 615-629
Persistent link: https://www.econbiz.de/10011635026
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Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing channels
Dapko, Jennifer L.; Artis, Andrew B. - In: Journal of marketing channels : ... distribution … 21 (2014) 4, pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
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A holistic examination of the antecedents and outcomes of frontline employee job resourcefulness
Harris, Eric G.; Fleming, David E.; Dapko, Jennifer L. - In: Journal of managerial issues : JMI 33 (2021) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10012545922
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Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
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Strategy and business policy
Smith, Garry D.; Arnold, Danny R.; Bizzell, Bobby G. - 1985
Persistent link: https://www.econbiz.de/10000718943
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Business strategy and policy
Smith, Garry D.; Arnold, Danny R.; Bizzell, Bobby G. - 1985
Persistent link: https://www.econbiz.de/10000686620
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Undergraduate business education : it's time to think outside the box
Herrington, John Duncan; Arnold, Danny R. - In: Journal of education for business 88 (2013) 4, pp. 202-209
Persistent link: https://www.econbiz.de/10009767862
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Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
Arnold, Danny R.; Darling, John R. - In: Journal of business research : JBR 17 (1988) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10003474135
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Expectancy theory : a framework for analysing relationships between dependent yet autonomous channel members
LaFleur, Elizabeth K.; Arnold, Danny R.; Smith, Garry D. - 2012
Persistent link: https://www.econbiz.de/10009628633
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Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 2, pp. 191-234
Persistent link: https://www.econbiz.de/10013552952