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Design-led innovation : overcoming challenges to designing competitiveness to succeed in high cost environments
Bucolo, Sam
;
Wrigley, Cara
- In:
Global perspectives on achieving success in high and …
,
(pp. 241-251)
.
2014
Persistent link: https://www.econbiz.de/10010360833
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2
The role of emotion in product, service and business model design
Straker, Karla
;
Wrigley, Cara
- In:
Journal of entrepreneurship, management and innovation …
11
(
2015
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011500856
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3
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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4
Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne
;
Wrigley, Cara
;
Straker, Karla
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
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5
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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7
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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8
Disrupting the aged care business model
Nusem, Erez
;
Wrigley, Cara
;
Matthews, Judy
- In:
International perspectives on business innovation and …
,
(pp. 17-35)
.
2016
Persistent link: https://www.econbiz.de/10011635869
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9
Mobility horizons : design in a disruptive market
Garrett, Alex
;
Wrigley, Cara
;
Russell, Nick
;
Matthews, Judy
- In:
International perspectives on business innovation and …
,
(pp. 36-59)
.
2016
Persistent link: https://www.econbiz.de/10011635871
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10
The role of emotion, experience and meaning : the comparative case of Apple and Samsung
Straker, Karla
;
Wrigley, Cara
- In:
International perspectives on business innovation and …
,
(pp. 231-255)
.
2016
Persistent link: https://www.econbiz.de/10011635918
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