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A rising tide lifts all boats : the role of share and category changes in managing organic sales growth

Tanusondjaja, Arry; Graham, Charles; Dunn, Steven; … - In: Journal of strategic marketing 30 (2022) 6, pp. 588-605

Persistent link: https://www.econbiz.de/10013492873

Investigating Patterns of Category Growth and Decline

Dunn, Steven; Nenycz-Thiel, Magda; Graham, Charles; … - 2022

There have been frequent calls in the literature for a more comprehensive understanding of marketing impact on long-term firm performance (Dawes, Meyer-Waarden, & Driesener, 2015; Hanssens & Pauwels, 2016; Lodish & Mela, 2007; Webster & Lusch, 2013). Retail scanner data has been the principal source of...

Persistent link: https://www.econbiz.de/10014240399

Examining manufacturer concentration metrics in consumer packaged goods

Tanusondjaja, Arry; Dunn, Steven; Miari, Christopher - In: International journal of market research 63 (2021) 4, pp. 471-493

Persistent link: https://www.econbiz.de/10012593925

Investigating undercurrents of stationarity and growth with long-term panel data

Dunn, Steven; Graham, Charles; Nenycz-Thiel, Magda; … - In: International journal of market research 63 (2021) 6, pp. 786-809

Persistent link: https://www.econbiz.de/10012794288

Marketing Research Faces Two Challenges and a World of Opportunity with Long-Term Panel Data

Dunn, Steven; Graham, Charles; Nenycz-Thiel, Magda; … - 2022

Persistent link: https://www.econbiz.de/10014088069

How categories grow : the behavioural drivers of revenue growth

Dunn, Steven; Nenycz-Thiel, Magda; Graham, Charles; … - In: Journal of business research : JBR 195 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015432338

Heterogeneity in the consistency of best-worst scale responses

Greenacre, Luke; Dunn, Steven; Mocanu, Ana - In: Australasian marketing journal 23 (2015) 3, pp. 227-234

Persistent link: https://www.econbiz.de/10011383314

Death by 1000 "true fans" : do marketing laws apply to music listening?

Anesbury, Zachary William; Davies, Callum; Driesener, Carl - In: Journal of consumer behaviour 22 (2023) 1, pp. 82-97

Persistent link: https://www.econbiz.de/10014251198

International brands in emerging markets : the myths of segmentation

Tanusondjaja, Arry; Greenacre, Luke; Banelis, Melissa; … - In: International marketing review 32 (2015) 6, pp. 783-796

Persistent link: https://www.econbiz.de/10011517637

Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda

Bogomolova, Svetlana; Dunn, Steven; Trinh, Giang; … - In: Journal of retailing and consumer services 25 (2015), pp. 1-11

Persistent link: https://www.econbiz.de/10011313622