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Ethnocentrism, country of origin, and brand perception in a special context
Koubaa, Yamen - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 232-248
Persistent link: https://www.econbiz.de/10003833855
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Country of origin, brand image perception, and brand image structure
Koubaa, Yamen - In: Asia Pacific journal of marketing and logistics 20 (2008) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10003728799
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Exploring the properties of online social network data and their implications for consumer social data analytics
Koubaa, Yamen - In: Harnessing the power of social media and web analytics, (pp. 210-230). 2014
Persistent link: https://www.econbiz.de/10010340866
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Odour-induced taste enhancement and consumption of low-sugar pastry
Koubaa, Yamen - In: International journal of market research : JMRS ; the … 59 (2017) 6, pp. 749-765
Persistent link: https://www.econbiz.de/10011833978
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The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy
Koubaa, Yamen; Ulvoas, Gaelle; Chew, Patricia - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 626-640
Persistent link: https://www.econbiz.de/10009408817
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On the use of structural equation modelling in marketing image research
Koubaa, Yamen; Tabbane, Rym Srarfi; Jallouli, Rim Chaabouni - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 315-338
Persistent link: https://www.econbiz.de/10010349401
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Multidimensional structures of brand and country images, and their effects on product evaluation
Koubaa, Yamen; Methamem, Rym Boudali; Fort, Fatiha - In: International journal of market research : JMRS ; the … 57 (2015) 1, pp. 95-124
Persistent link: https://www.econbiz.de/10010529568
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Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen; Eleuch, Amira - In: Journal of advertising research 61 (2021) 1, pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
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Segmentation of the senior market : how do different variable sets discriminate between senior segments?
Koubaa, Yamen; Tabbane, Rym Srarfi; Hamouda, Manel - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 99-110
Persistent link: https://www.econbiz.de/10011855259