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Predicting hotel book intention : the influential role of helpfulness and advocacy of online reviews
Ghosh, Tathagata
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011880405
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Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
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How to make effective product review videos : the influence of depth, frame, and disposition on consumers
Ghosh, Tathagata
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 73-92
Persistent link: https://www.econbiz.de/10012427423
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4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
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5
Consumer confusion in mobile application buying : the moderating role of need for cognition
Ghosh, Tathagata
;
Rao, Venu Gopal
- In:
International journal of e-business research : an …
10
(
2014
)
4
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010469969
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6
"To feel a place of heaven" : examining the role of sensory reference cues and capacity for imagination in destination marketing
Ghosh, Tathagata
;
Sarkar, Abhigyan
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 25-37
Persistent link: https://www.econbiz.de/10011484995
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7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh K.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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8
Webcare quality : conceptualisation, scale development and validation
Ghosh, Tathagata
;
Mandal, Santanu
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1556-1590
Persistent link: https://www.econbiz.de/10012395567
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9
Medical tourism experience : conceptualization, scale development, and validation
Ghosh, Tathagata
;
Mandal, Santanu
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1288-1301
Persistent link: https://www.econbiz.de/10012150514
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10
Winning the ad battle : exploring the influence of subtle design elements and gaming platform on consumer attention and brand memory in in-game advertising
Sreejesh, S.
;
Ghosh, Tathagata
- In:
Australasian marketing journal : AMJ ; official journal …
33
(
2025
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10015327206
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