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Is returning a product worth my time? : the impact of time cues on consumer product returns

Lee, Shinhyoung; Yi, Youjae - In: Psychology & marketing 39 (2022) 7, pp. 1413-1427

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Observer responses to others' charitable donations : effects of the donor social class-donation type interaction

Lee, Shinhyoung - In: Asia marketing journal 26 (2024) 1, pp. 31-44

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Competence inference from muscle : how and when trainers' muscle mass impacts service purchase of personal fitness training

Park, Sangchul; Lee, Shinhyoung; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 804-822

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How looking forward over the short period to-go affects consumer enjoyment : role of temporal scarcity in access-based services

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An investigation of the structure of expectancy-value attitude and its implications

Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83

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Customer value creation behavior

Yi, Youjae - 2014

Persistent link: https://www.econbiz.de/10010350122

Customer value creation behavior

Yi, Youjae - 2014

1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer...

Persistent link: https://www.econbiz.de/10014498107

An investigation into the role of intentions as mediators of the attitude-behavior relationship

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Assessment of six alternative models of service quality

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When perspective-taking fails to inhibit customer aggression toward service employees

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Persistent link: https://www.econbiz.de/10014338736