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"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements

Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: Designing and communicating experience, (pp. 105-117). 2021

Persistent link: https://www.econbiz.de/10012648274

Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures

Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: International journal of advertising : the review of … 39 (2020) 1, pp. 51-73

Persistent link: https://www.econbiz.de/10012200472

Exploring readers' evaluations of native advertisements in a mobile news app

Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: Journal of media business studies 16 (2019) 2, pp. 77-94

Persistent link: https://www.econbiz.de/10012176968

Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli

Poels, Karolien (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002914085

An Exploratory Study on the Use of Message Frames in Canadian Mortgage Loan Advertisements

Dobson, David - 2018

Buying a home is a major financial decision. Financial institutions attempt to persuade home buyers to get the mortgage they are offering through mortgage loan advertisements. These advertisements try to help in simplifying the decision process. Therefore, how a mortgage advertisement affects a...

Persistent link: https://www.econbiz.de/10012911953

The rise, growth, and future of branded content in the digital media landscape

Dens, Nathalie; Poels, Karolien - In: International journal of advertising : the review of … 42 (2023) 1, pp. 141-150

Persistent link: https://www.econbiz.de/10014233935

Could you show me the path(s) to slow fashion consumption? : an application of the prototype willingness model

Gogh, Roseline van; Bats, Yani; Walrave, Michel; Poels, … - In: Journal of fashion marketing and management 29 (2025) 2, pp. 286-303

Persistent link: https://www.econbiz.de/10015323706

"Evolutionary store atmospherics" : designing with evolution in mind

Joye, Yannick; Poels, Karolien; Willems, Kim - In: Evolutionary psychology in the business sciences, (pp. 289-317). 2011

Persistent link: https://www.econbiz.de/10009314463

Play Buddies or Space Invaders? : player's attitudes toward in-game advertising

Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218

Persistent link: https://www.econbiz.de/10009778524

Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising

Herrewijn, Laura; Poels, Karolien - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 17-44

Persistent link: https://www.econbiz.de/10009722525