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Extracting marketing information from product reviews : a comparative study of latent semantic analysis and probabilistic latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 662-676
Persistent link: https://www.econbiz.de/10014537307
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
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