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Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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Should we feed the trolls? : using marketer-generated content to explain average toxicity and product usage
Nepomuceno, Marcelo Vinhal; Rahemi, Hooman; … - In: Journal of interactive marketing 58 (2023) 4, pp. 440-462
Persistent link: https://www.econbiz.de/10014425239
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The effect of online engagement on new product performance : why fit and brand longevity matter
Perron-Brault, Alexis; Legoux, Renaud; Dantas, Danilo C.; … - In: Journal of interactive marketing 59 (2024) 4, pp. 367-384
Persistent link: https://www.econbiz.de/10015159120
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The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie; Nepomuceno, Marcelo Vinhal - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
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The ecological impact of anticonsumption lifestyles and environmental concern
Kropfeld, Maren Ingrid; Nepomuceno, Marcelo Vinhal; … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 2, pp. 245-259
Persistent link: https://www.econbiz.de/10011975421
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Consumer resistance : from anti-consumption to revenge
Nepomuceno, Marcelo Vinhal; Rohani, Mina; Grégoire, Yany - In: Consumer perception of product risks and benefits, (pp. 345-364). 2017
Persistent link: https://www.econbiz.de/10011653730
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Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
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A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
Nepomuceno, Marcelo Vinhal; Visconti, Luca M.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1762-1804
Persistent link: https://www.econbiz.de/10012424270
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How reviews influence product usage post-purchase : an examination of video game playtime
Philp, Matthew; Nepomuceno, Marcelo Vinhal - In: Journal of business research : JBR 172 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014547395
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Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JBE 193 (2024) 1, pp. 217-233
Persistent link: https://www.econbiz.de/10014637593