Firms increasingly engage in business-to-business cooperation to develop relevant innovations. Scholars have shown that firms can improve service innovation either by cooperating with suppliers or by cooperating with competitors. However, there is a dearth of research examining the relative...

Contents: Preface -- Part 1 defining a sustainability-driven business strategy -- 1. Developing a sustainability strategic agenda / François Maon, Adam Lindgreen and Valérie Swaen -- 2. Corporate foundations as vehicles for sustainable development: How do corporate foundations work with parent...