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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture
Purwanegara, Mustika Sufiati; Kusumawati, Nurrani; … - In: International journal of business and globalisation : IJBG 23 (2019) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10012144548
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas; Lysonski, Steven - In: Journal of global marketing 29 (2016) 1/5, pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
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Integration, assimilation or separation? : the implications for marketers of the Turkish Muslim consumers in The Netherlands
Kizgin, Hatice - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 187-212
Persistent link: https://www.econbiz.de/10011562976
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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla; Chikweche, Tendai; Stanton, John - In: Journal of international consumer marketing 35 (2023) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407