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City branding and the power of netnography in the era of social media
Özbölük, Tuğba - In: Strategic place branding methodologies and theory for …, (pp. 202-225). 2017
Persistent link: https://www.econbiz.de/10011692500
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The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
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When modesty meets fashion : how social media and influencers change the meaning of hijab
Karakavak, Zerrin; Özbölük, Tuğba - In: Journal of Islamic marketing 14 (2023) 11, pp. 2907-2927
Persistent link: https://www.econbiz.de/10014428812
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When brand cynicism turns into brand hate : the mediating role of brand hate on the relationship between brand cynicism and negative WOM
Kurtoğlu, Ramazan; Özbölük, Tuğba; Altın, Behiye - In: The journal of brand management : an international journal 32 (2025) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10015192505
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Interpersonal versus institutional trust : consumers' trust to sharing services and its impact on continuance intention
Ekici, Nezahat; Özbölük, Tuğba - In: International journal of electronic marketing and … 14 (2023) 1, pp. 87-106
Persistent link: https://www.econbiz.de/10014309999
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Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan; Özbölük, Tuğba; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 72-84
Persistent link: https://www.econbiz.de/10013170510