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Consumer behaviour
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Keh, Hean Tat
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15
Pang, Jun
5
Sun, Jin
5
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4
Wang, Xia
4
Yan, Li
4
Lee, Angela Y.
3
Torelli, Carlos J.
3
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3
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2
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2
Bolton, Lisa E.
2
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2
Li, Xuan
2
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2
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Ren, Run
2
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2
Wan, Echo Wen
2
Wang, Lili
2
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2
Wang, Xiaoyu
2
Wei, Chuang
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2
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2
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Brands and brand management : contemporary research perspectives
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
Frontiers of economics in China : selected publications from Chinese universities
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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International marketing review
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1
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1
Journal of retailing and consumer services
1
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1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Technology in society : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
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OLC EcoSci
19
Other ZBW resources
15
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1
A re-examination of service standardization versus customization from the consumer's perspective
Ding, Ying
;
Keh, Hean Tat
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011445604
Saved in:
2
Technological innovations in grocery retailing : restrospect and prospect
Keh, Hean Tat
- In:
Technology in society : an international journal
20
(
1998
)
2
,
pp. 195-209
Persistent link: https://www.econbiz.de/10001246337
Saved in:
3
Information acquisition, entrepreneurial performance and the evolution of modern Thai retailing
Butler, John E.
;
Keh, Hean Tat
;
Chamornmarn, Wai
- In:
Journal of Asian business
16
(
2000
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001531350
Saved in:
4
Interorganizational exchanges in China : organizational forms and governance mechanisms
Zhang, Jianjun
;
Keh, Hean Tat
- In:
Management and organization review : MOR ; the journal …
6
(
2010
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10003971992
Saved in:
5
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
Saved in:
6
Lay theories of medicine and a healthy lifestyle
Wang, Wenbo
;
Keh, Hean Tat
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 80-97
Persistent link: https://www.econbiz.de/10003982935
Saved in:
7
How do price fairness perceptions differ across culture?
Bolton, Lisa E.
;
Keh, Hean Tat
;
Alba, Joseph W.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 564-576
Persistent link: https://www.econbiz.de/10003983888
Saved in:
8
Corporate reputation and customer behavioral intentions: the roles of trust, identification and commitment
Keh, Hean Tat
;
Xie, Yi
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 732-742
Persistent link: https://www.econbiz.de/10003893181
Saved in:
9
Customer reactions to service separation
Keh, Hean Tat
;
Pang, Jun
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
Saved in:
10
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
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