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Marketing management
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Parvinen, Petri
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Industrial marketing management : the international journal for industrial and high-tech firms
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Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
2
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
3
Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri
;
Aspara, Jaakko
;
Hietanen, Joel
; …
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
Saved in:
4
Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri
;
Aspara, Jaakko
;
Kajalo, Sami
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
Saved in:
5
The significance of the new venture's first sale : the impact of founders' capabilities and proactive sales orientation
Pitkänen, Ilona
;
Parvinen, Petri
;
Töytäri, Pekka
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 680-694
Persistent link: https://www.econbiz.de/10010375923
Saved in:
6
Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi
;
Parvinen, Petri
;
Malmivaara, Tuuli
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
Saved in:
7
Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
Saved in:
8
Incentive asymmetries in the mergers and acquisitions process
Parvinen, Petri
;
Tikkanen, Henrikki
- In:
Journal of management studies : JMS
44
(
2007
)
5
,
pp. 759-787
Persistent link: https://www.econbiz.de/10003488066
Saved in:
9
Advancing e-commerce personalization : process framework and case study
Kaptein, Maurits
;
Parvinen, Petri
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 7-33
Persistent link: https://www.econbiz.de/10011434003
Saved in:
10
The danger of engagement : behavioral observations of online community activity and service spending in the online gaming context
Kaptein, Maurits
;
Parvinen, Petri
;
Pöyry, Essi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 50-75
Persistent link: https://www.econbiz.de/10011413576
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