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Mechanisms of service ecosystem emergence : exploring the case of public sector digital transformation
Simmonds, Hamish
;
Gazley, Aaron
;
Kaartemo, Valtteri
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 100-115
Persistent link: https://www.econbiz.de/10012665761
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2
Towards a Bhaskarian metatheory for marketing systems
Simmonds, Hamish
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 493-509
Persistent link: https://www.econbiz.de/10014584751
Saved in:
3
Understanding the decision-making processes for arts sponsorship
Daellenbach, Kate
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10010201100
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4
On carrot cake and marketing education : a perspective on balancing skills for employability
Daellenbach, Kate
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10011901581
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5
Like is a verb : exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
Renton, Michelle
;
Simmonds, Hamish
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10011777364
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6
Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
Saved in:
7
Examining the influence of the individual in arts sponsorship decisions
Daellenbach, Kate
;
Thirkell, Peter
;
Zander, Lena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10009738226
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8
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
Saved in:
9
Value in a multiple perspective view of sports sponsorship
Davies, John
;
Daellenbach, Kate
;
Ashill, Nicholas J.
- In:
International journal of sport management and marketing …
3
(
2008
)
3
,
pp. 184-200
Persistent link: https://www.econbiz.de/10003665185
Saved in:
10
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
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