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Social media marketing : exploring the user typology in Turkey

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Factors affecting the adoption of mobile payment systems : an empirical analysis

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Success in philanthropic corporate social responsibility : The case of Turkey

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Exploring local vs global brand associations in an emerging market using BCM technique

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The impact of the Slow City movement on place authenticity, entrepreneurial opportunity, and economic development

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Chapter 4.3 Place Marketing in Turkey

Uslay, Can; Çiçek, Mesut - In: Marketing management in Turkey, (pp. 199-219). 2018

The branding concept has been applied to cities, destinations, regions and even nations to attract tourism, investments and residents. The Republic of Turkey with its rich historical heritage has been home to many applications of such diverse branding campaigns. While some of these campaigns...

Persistent link: https://www.econbiz.de/10015362181