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Intra- and interfirm coordination of export manufacturers : a cluster analysis of indigenous Chinese exporters
Zhang, Chun; Hu, Zuohao; Gu, Flora Fang - In: Journal of international marketing 16 (2008) 3, pp. 108-135
Persistent link: https://www.econbiz.de/10003766143
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Online influencer marketing
Leung, Fine F.; Gu, Flora Fang; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
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Managing distributors' changing motivations over the course of a joint sales program
Gu, Flora Fang; Kim, Namwoon; Tse, David K.; Wang, Danny T. - In: Journal of marketing 74 (2010) 5, pp. 32-47
Persistent link: https://www.econbiz.de/10009237715
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The role of program fairness in asymmetrical channel relationships
Gu, Flora Fang; Wang, Danny T. - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1368-1376
Persistent link: https://www.econbiz.de/10009410643
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Observer effects of punishment in a distribution network
Wang, Danny T.; Gu, Flora Fang; Dong, Maggie Chuoyan - In: Journal of marketing research : JMR 50 (2013) 5, pp. 627-643
Persistent link: https://www.econbiz.de/10010195937
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When does FDI matter? : the roles of local institutions and ethnic origins of FDI
Wang, Danny T.; Gu, Flora Fang; Tse, David K.; Yim, Chi-kin - In: International business review : the official journal of … 22 (2013) 2, pp. 450-465
Persistent link: https://www.econbiz.de/10009725213
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A social institutional approach to identifiying generation cohorts in China with a comparison with American consumers
Hung, Kineta; Gu, Flora Fang; Yim, Chi-kin - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 836-853
Persistent link: https://www.econbiz.de/10003531164
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When does guanxi matter? : issues of capitalization and its dark sides
Gu, Flora Fang; Hung, Kineta; Tse, David K. - In: Journal of marketing 72 (2008) 4, pp. 12-28
Persistent link: https://www.econbiz.de/10003746960
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Explorative versus exploitative alliances : evidence from the glass industry in China
Leung, Vincent K. K.; Lau, Chi Keung; Zhang, Zhe; Gu, … - In: Journal of Chinese economic and business studies 13 (2015) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10011338341
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The use of ambiguous language in contract adjustment : an empirical study of its impact on interfirm relationship performance
Zhao, Danyang; Gao, Angela Yi; Gu, Flora Fang - In: Industrial marketing management : the international … 107 (2022), pp. 368-382
Persistent link: https://www.econbiz.de/10014230621