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Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects

Ramsøy, Thomas Z. - In: Journal of advertising research 59 (2019) 3, pp. 281-294

Persistent link: https://www.econbiz.de/10012118863

Branding the brain : a critical review and outlook

Plassmann, Hilke; Ramsøy, Thomas Z.; Milosavljevic, Milica - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 18-36

Persistent link: https://www.econbiz.de/10009548912

How genes make up your mind : individual biological differences and value-based decisions

Ramsøy, Thomas Z.; Skov, Martin - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 818-831

Persistent link: https://www.econbiz.de/10009272599

Wenn die Mondlandung das Ziel ist

Furr, Nathan; Dyer, Jeffrey H.; Nel, Kyle - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 9, pp. 60-65

Persistent link: https://www.econbiz.de/10012052583

When your moon shots don't take off : how science fiction and other unconventional tools can fire the imagination and lead to breakthrough growth

Furr, Nathan; Dyer, Jeffrey H.; Nel, Kyle - In: Harvard business review : HBR 97 (2019) 1, pp. 112-117

Persistent link: https://www.econbiz.de/10011980444

Klar schaffen Sie das!

Furr, Nathan; Furr, Susannah Harmon - In: Harvard-Business-Manager : das Wissen der Besten 44 (2022) 8, pp. 74-79

Persistent link: https://www.econbiz.de/10013329702

The innovator's method : bringing the lean start-up into your organization

Furr, Nathan; Dyer, Jeffrey H. - 2014

A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and...

Persistent link: https://www.econbiz.de/10010411706

The Prius approach

Furr, Nathan; Snow, Daniel - In: Harvard business review : HBR 93 (2015) 11, pp. 102-109

Persistent link: https://www.econbiz.de/10011399718

Building the right ecosystem for innovation

Furr, Nathan; Shipilov, Andrew - In: MIT sloan management review 59 (2018) 4, pp. 59-64

Persistent link: https://www.econbiz.de/10011880993

Capabilities, technologies, and firm exit during industry shakeout : evidence from the global solar photovoltaic industry

Furr, Nathan; Kapoor, Rahul - In: Strategic management journal 39 (2018) 1, pp. 33-61

Persistent link: https://www.econbiz.de/10011973583