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The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur
;
Sahay, Arvind
;
Singh, Nandini C.
;
Pammi, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
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