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Retaining Africa's talent : the role of Africa's higher education

Mpinganjira, Mercy - In: International journal of emerging markets 6 (2011) 2, pp. 168-179

Persistent link: https://www.econbiz.de/10009155470

An investigation of perceived service quality in online shopping : a hierarchical approach

Mpinganjira, Mercy - In: The journal of applied business research 31 (2015) 1, pp. 115-129

Persistent link: https://www.econbiz.de/10010502654

Understanding online repeat purchase intentions : a relationship marketing perspective

Mpinganjira, Mercy - In: Management : journal of contemporary management issues 19 (2014) 2, pp. 117-135

This study investigates online customers’ repeat purchase intentions from a relationship marketing perspective. Data was collected from 201 online customers from Gauteng, South Africa, using a structured questionnaire. The findings show that online repeat purchase intentions are strongly...

Persistent link: https://www.econbiz.de/10011455489

Perceived ease of use : examining its influence on personal use of the tax e-filling system

Mpinganjira, Mercy - In: International journal of innovation and technology … 12 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010532970

An investigation of customer attitude towards online stores

Mpinganjira, Mercy - In: African journal of science, technology, innovation & … 8 (2016) 5/6, pp. 447-456

Persistent link: https://www.econbiz.de/10011723672

Willingness to reciprocate in virtual health communities : the role of social capital, gratitude and indebtedness

Mpinganjira, Mercy - In: Service business 13 (2019) 2, pp. 269-287

Persistent link: https://www.econbiz.de/10012124316

Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria

Izogo, Ernest; Eze, Austin Chinonso; Mpinganjira, Mercy - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022

Persistent link: https://www.econbiz.de/10013282693

Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products

Izogo, Ernest; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10013286431

A framework of conscientious corporate brand : a South African validation

Svensson, Göran; Bogaards, Marlene; Mpinganjira, Mercy; … - In: Corporate governance : the international journal for … 12 (2012) 5, pp. 675-685

Persistent link: https://www.econbiz.de/10009673165

META-RELQUAL construct validation : a South African study

Mpinganjira, Mercy; Svensson, Göran; Mysen, Tore - In: African journal of economic and management studies : AJEMS 6 (2015) 4, pp. 453-465

Persistent link: https://www.econbiz.de/10011525625