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Legitimacy work of employer brand managers : how to find approval for employer branding policies and measures within an organisation?
Mölk, Andreas
- In:
International journal of human resource management
35
(
2024
)
22
,
pp. 3745-3769
Persistent link: https://www.econbiz.de/10015183196
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Designing brands and managing organizational politics : a qualitative case study of employer brand creation
Mölk, Andreas
;
Auer, Manfred
- In:
European management journal
36
(
2018
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10011917231
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3
How do potential applicants make sense of employer brands?
Auer, Manfred
;
Edlinger, Gabriela
;
Mölk, Andreas
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 47-73
Persistent link: https://www.econbiz.de/10012522875
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4
Radicalization and attenuation in the construction of tourism employment images : a multi-level frame analysis
Mölk, Andreas
;
Auer, Manfred
;
Peters, Mike
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 457-481
Persistent link: https://www.econbiz.de/10013164469
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