Similar Search Results

Multi-layered market forecast framework for hotel revenue management by continuously learning market dynamics

Das, Rimo; Chadha, Harshinder; Banerjee, Somnath - In: Journal of revenue and pricing management 20 (2021) 3, pp. 351-367

Persistent link: https://www.econbiz.de/10012549350

The role of independent directors, bank loan and institutional holding on discretionary accruals : some Indian evidences

Dhar, Satyajit; Banerjee, Somnath; Dutta, Anirban - In: International journal of accounting and finance 10 (2020) 2/3, pp. 111-129

Persistent link: https://www.econbiz.de/10012513908

Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion

Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305

Persistent link: https://www.econbiz.de/10012128510

The dark side of power in innovation adoption

Banerjee, Somnath; Pillai, Rajani Ganesh; Jones, Joseph M. - In: Journal of managerial issues : JMI 31 (2019) 4, pp. 388-408

Persistent link: https://www.econbiz.de/10012153054

Effect of individualism on online user ratings : theory and evidence

Banerjee, Somnath; Chai, Linlin - In: Journal of global marketing 32 (2019) 5, pp. 377-398

Persistent link: https://www.econbiz.de/10012201057

The influence of top management's strategic planning capacity and entrepreneurial orientation on corporate entrepreneurship

Hung, Kuo-Ting; Banerjee, Somnath; Nordstrom, Onnolee; … - In: Entrepreneurship research journal : ERJ 14 (2024) 4, pp. 2001-2028

Persistent link: https://www.econbiz.de/10015115048

The impact of customer boredom on the efficacy of a rewards program

Stock, Axel; Ashoori, Minoo Talebi - In: Journal of economy and technology 3 (2025), pp. 299-313

In this paper, we study utilizing a game theoretic model, how variety seeking triggered by customer boredom may affect a firm's rewards program, pricing strategy and profits. Customer Boredom is conceptualized as a utility loss resulting from the purchase of a previously consumed brand. We...

Persistent link: https://www.econbiz.de/10015433615

Limited edition products : when and when not to offer them

Balachander, Subramanian; Stock, Axel - In: Marketing science 28 (2009) 2, pp. 336-355

Persistent link: https://www.econbiz.de/10003843335

Advertising effectiveness, digital video recorders, and product market competition

Ghosh, Bikram; Stock, Axel - In: Marketing science 29 (2010) 4, pp. 639-649

Persistent link: https://www.econbiz.de/10008652630

Why bundle discounts can be a profitable alternative to competing on price promotions

Balachander, Subramanian; Ghosh, Bikram; Stock, Axel - In: Marketing science 29 (2010) 4, pp. 624-638

Persistent link: https://www.econbiz.de/10008652632