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Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu; Park, Jaewoo; Spence, Charles - In: Psychology & marketing 33 (2016) 11, pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
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Multisensory consumer-computer interaction
Velasco, Carlos; Sunaga, Tsutomu; Narumi, Takuji; … - In: Journal of business research : JBR 134 (2021), pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
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Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu; Meng, Yan; Zhuang, Xuhong - In: Journal of business research : JBR 121 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012417308