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Goldsmith, Ronald E.
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21
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Rangarajan, Deva
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Industrial marketing management : the international journal for industrial and high-tech firms
16
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9
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8
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7
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6
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ECONIS (ZBW)
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57
Other ZBW resources
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RePEc
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Does the customer matter most? : exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners
Plouffe, Christopher R.
;
Bolander, Willy
;
Cote, Joseph A.
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011507463
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2
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
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3
New developments in the diffusion of innovations
Goldsmith, Ronald E.
- In:
Handbook of developments in consumer behaviour
,
(pp. 246-282)
.
2012
Persistent link: https://www.econbiz.de/10009569457
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4
Rational choice and bounded rationality
Goldsmith, Ronald E.
- In:
Consumer perception of product risks and benefits
,
(pp. 233-252)
.
2017
Persistent link: https://www.econbiz.de/10011649249
Saved in:
5
Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d'
- In:
New developments and approaches in consumer behavior …
,
(pp. 289-305)
.
1998
Persistent link: https://www.econbiz.de/10001299787
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6
Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C.
- In:
Akron business and economic review
22
(
1991
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
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7
Entrepreneurship and adaption-innovation theory
Goldsmith, Ronald E.
- In:
Technovation : the international journal of …
11
(
1991
)
6
,
pp. 373-382
Persistent link: https://www.econbiz.de/10001115243
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8
An empirical study of heavy users of travel agencies
Goldsmith, Ronald E.
- In:
Journal of travel research : a quarterly publication of …
33
(
1994
)
1
,
pp. 38-43
Persistent link: https://www.econbiz.de/10001171821
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9
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
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10
Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
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