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Bagozzi, Richard P.
160
Lee, Nick
86
Cadogan, John W.
19
Verbeke, Willem J. M. I.
19
Grappi, Silvia
12
Romani, Simona
12
Belschak, Frank
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Xie, Chunyan
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Senior, Carl
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Rudd, John M.
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Morandin, Gabriele
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Rigdon, Edward E.
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Beatson, Amanda
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Berg, Wouter E. van den
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Broderick, Amanda J.
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Dewsnap, Belinda
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Dietvorst, Roeland C.
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Epstein, Marc J.
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Greenley, Gordon E.
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Herjanto, Halimin
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Howell, Roy D.
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Kadic-Maglajlic, Selma
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Lings, Ian
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ECONIS (ZBW)
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Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P.
-
2011
Persistent link: https://www.econbiz.de/10009270400
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2
A prospectus for theory construction in marketing : revisited and revised
Bagozzi, Richard P.
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 45-81)
.
1998
Persistent link: https://www.econbiz.de/10001299883
Saved in:
3
Some thoughts on happiness, well-being, and a meaningful life for academics
Bagozzi, Richard P.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 137-169)
.
2020
Persistent link: https://www.econbiz.de/10012321153
Saved in:
4
The rebirth of attitude research in marketing
Bagozzi, Richard P.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
2
,
pp. 163-195
Persistent link: https://www.econbiz.de/10001051039
Saved in:
5
Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 369-378)
.
1994
Persistent link: https://www.econbiz.de/10001288162
Saved in:
6
Behavioral science foundations for global marketing research and practice : the model of goal-directed behavior
Bagozzi, Richard P.
- In:
Journal of global marketing
37
(
2024
)
4
,
pp. 237-263
Persistent link: https://www.econbiz.de/10015192616
Saved in:
7
Marketing as exchange : is it indistinguishable from social psychology?
Bagozzi, Richard P.
- In:
Changing the course of marketing : alternative …
,
(pp. 257-262)
.
1985
Persistent link: https://www.econbiz.de/10001307190
Saved in:
8
The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 244-265)
.
2010
Persistent link: https://www.econbiz.de/10003923132
Saved in:
9
Consumer agency and action
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 316-331)
.
2010
Persistent link: https://www.econbiz.de/10003923149
Saved in:
10
Structural equation models are modelling tools with many ambiguities : comments acknowledging the need for caution and humility in their use
Bagozzi, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10003981583
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