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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10010489144

How audience and disclosure characteristics influence memory of sponsorship disclosures

Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592

Persistent link: https://www.econbiz.de/10011547657

On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642

Persistent link: https://www.econbiz.de/10011309579

Product placement in video games : the effect of brand familiarity and repetition on consumers' memory

Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63

Persistent link: https://www.econbiz.de/10011695188

Brand attitudes and search engine queries

Dotson, Jeffrey P.; Fan, Ruixue Rachel; Feit, Elea McDonnell - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 105-116

Persistent link: https://www.econbiz.de/10011658366

Total Recall : qualitative Sekundäranalyse zu Recall-Strategien in der öffentlichen Arbeitsvermittlung

Gebel, Tobias; Hense, Andrea; Schork, Franziska - In: Arbeit : Zeitschrift für Arbeitsforschung, … 33 (2024) 3, pp. 115-137

unserer explorativen Analysen stehen die Fragen nach den Bedingungen, unter denen Recall-Optionen im Vermittlungsgespräch … verfolgt werden, nach den Aktivitäten zur Förderung bzw. Verwerfung von Recall-Strategien und nach den Erwartungen von … den Betriebsaustritt hinaus besteht und über bestehende Betriebskontakte Konkurrenzvorteile erhofft werden. Mit dem Recall …

Persistent link: https://www.econbiz.de/10015325834

Sponsorship effects of brand management : the role of exposure and activity involvement

Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025

Persistent link: https://www.econbiz.de/10010364054

The cross-effects of sponsorship in non-professional sports communities

Andreini, Daniela; Pedeliento, Giuseppe; Bergamaschi, Mara - In: Management decision : MD 52 (2014) 10, pp. 2044-2068

Persistent link: https://www.econbiz.de/10010462671

Olympic sponsorships, stock prices, and trading activity

Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195

Persistent link: https://www.econbiz.de/10011284947

Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339

Persistent link: https://www.econbiz.de/10011504122