Similar Search Results

A modified approach for information systems success in the context of internet banking using structural equation modelling with R : an empirical study from India

Jagannathan, Veeraraghavan; Balasubramanian, Senthilarasu; … - In: International journal of e-business research : an … 12 (2016) 3, pp. 26-43

Persistent link: https://www.econbiz.de/10011537843

Assessing the Linkage of Behavioural Traits and Investment Decisions Using SEM Approach

P., Dr.Lakshmi - 2015

The goal of this research is to investigate to what extent long term and short term stock investors share different behavioural characteristics. A structural model is employed to compare the traits of the investors and examine how investment decision making and behavioural biases are related, as...

Persistent link: https://www.econbiz.de/10013033751

Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness

Natarajan, Thamaraiselvan; Raghavan, Deepak Ramanan Veera - In: International journal of quality and service sciences 15 (2023) 3/4, pp. 273-290

Persistent link: https://www.econbiz.de/10014432485

Uses and gratifications of metaverse : understanding the user adoption factors through a mixed method approach

Natarajan, Thamaraiselvan; Pragha, P.; Dhalmahapatra, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2978-3006

Persistent link: https://www.econbiz.de/10015210857

An empirical study of employer attractiveness in IT industry : an Indian perspective

Saraswathy, R.; Natarajan, Thamaraiselvan - In: International journal of Indian culture and business … 4 (2011) 5, pp. 558-571

Persistent link: https://www.econbiz.de/10009377777

Examining beliefs, values and attitudes towards social media advertisements : results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454

Persistent link: https://www.econbiz.de/10011448122

Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015

Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of media business studies 15 (2018) 1, pp. 57-88

Persistent link: https://www.econbiz.de/10011993201

The moderating role of social themes in cause-related marketing advertisements

Natarajan, Thamaraiselvan; Jublee, Daniel Inbaraj; … - In: International review on public and non-profit marketing 15 (2018) 4, pp. 433-454

Persistent link: https://www.econbiz.de/10011956130

The influence of audience characteristics on the effectiveness of brand placement memory

Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of retailing and consumer services 44 (2018), pp. 134-149

Persistent link: https://www.econbiz.de/10011904351

Identification and analysis of employee branding typology using fuzzy c-means clustering

Natarajan, Thamaraiselvan; Periaiya, Sridevi; Arasu … - In: Benchmarking : an international journal ; BIJ 24 (2017) 5, pp. 1253-1268

Persistent link: https://www.econbiz.de/10011742701