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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
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A psychometric examination of steenkamp and Baumgartner change seeker index scale in Indian context
Chakrabarti, Somnath
- In:
Metamorphosis : a journal of management research
9
(
2010
)
2
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009232133
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3
Kolkata Port Trust : sailing the ship around
Gupta, Rajesh
;
Chakrabarti, Somnath
- In:
South Asian journal of management : SAJM
28
(
2021
)
4
,
pp. 169-194
Persistent link: https://www.econbiz.de/10013040936
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4
Charity donor behavior : a systematic literature review and research agenda
Kumar, Atul
;
Chakrabarti, Somnath
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 1-46
Persistent link: https://www.econbiz.de/10014234430
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5
The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India
Chakrabarti, Somnath
;
Baisya, Rajat K.
- In:
International journal of consumer studies
33
(
2009
)
6
,
pp. 706-714
Persistent link: https://www.econbiz.de/10003907602
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6
Purchase of organic food : role of consumer innovativeness and personal influence related constructs
Chakrabarti, Somnath
;
Baisya, Rajat K.
- In:
IIMB management review
21
(
2009
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003833084
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7
Indraprastha gas limited : formulating and implementing a go-to-market strategy
Narang, Amandeep Singh
;
Gumparthi, Vivek Pani
; …
- In:
South Asian journal of management : SAJM
27
(
2020
)
1
,
pp. 168-189
Persistent link: https://www.econbiz.de/10012427552
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8
Insights and anatomy of brand experience in app-based retailing (eRBX) : critical play of physical evidence and enjoyment
Mondal, Jalaluddin
;
Chakrabarti, Somnath
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012502721
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9
The abandonment behaviour of the branded app consumer : a study using interpretive structural modelling approach
Mondal, Jalaluddin
;
Chakrabarti, Somnath
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012665881
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10
Brand hate : a systematic literature review and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
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