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The role of marketing in reducing climate change : an approach to the sustainable marketing orientation

Calvo-Porral, Cristina - In: Climate change and global development : market, global …, (pp. 261-283). 2019

Persistent link: https://www.econbiz.de/10012062893

Ambient encounters in retail "discounters" : how store environment drives customer satisfaction

Calvo-Porral, Cristina - In: Emotional, sensory, and social dimensions of consumer …, (pp. 1-22). 2020

Persistent link: https://www.econbiz.de/10012226158

A barnacle-flavored beer? : consumer acceptance of flamboyant tastes in the brewery industry

Calvo-Porral, Cristina - In: Case studies in the beer sector, (pp. 147-162). 2021

Persistent link: https://www.econbiz.de/10012504269

Creating value from garbage : a marketing and circular economy strategy for sustainability

Calvo-Porral, Cristina - In: Dynamic strategic thinking for improved competitiveness …, (pp. 114-136). 2020

Persistent link: https://www.econbiz.de/10012258121

The influence of celebrity endorsement on the purchase behavior of brands and product categories

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The journal of product & brand management 33 (2024) 8, pp. 1027-1040

Persistent link: https://www.econbiz.de/10015173299

A cross-generational analysis of second-hand online shopping : comparing GenX, millennials and GenZ

Calvo-Porral, Cristina; Viejo-Fernández, Nuria - In: Journal of consumer marketing 42 (2025) 1, pp. 93-105

Persistent link: https://www.econbiz.de/10015205252

Evaluation of the main achievements of cohesion policy programmes and projects over the longer term in 15 selected regions (from 1989-1993 programme period to the present) : case study Galicia (Spain)

Faíña, Andrés (contributor); … - University of Strathclyde / European Policies Research …; … - 2014

This report presents the case study for Galicia (Spain) as part of the study 'Evaluation of the Main Achievements of Cohesion Policy Programmes over the Longer Term in 15 Selected Regions (from 1989-1993 Programming Period to the Present)' which is being managed by the European Policies Research...

Persistent link: https://www.econbiz.de/10015303761

Perceived quality in higher education : an empirical study

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre; … - In: Marketing intelligence & planning 31 (2013) 6, pp. 601-619

Persistent link: https://www.econbiz.de/10010226624

Private label brands : major perspective of two customer-based brand equity models

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452

Persistent link: https://www.econbiz.de/10010384760

Determinants of store brands' success : a cross-store format comparative analysis

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612

Persistent link: https://www.econbiz.de/10010387842