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Culture, time orientation, and exploratory buying behavior
Legohérel, Patrick
;
Daucé, Bruno
;
Hsu, Cathy H. C.
; …
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003890701
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2
Divergence in variety seeking : an exploratory study among international travelers in Asia
Legohérel, Patrick
;
Daucé, Bruno
;
Hsu, Cathy H. C.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009725932
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3
Variety-seeking : using the CHAID segementation approach in analyzing in the international traveler market
Legohérel, Patrick
;
Hsu, Cathy H. C.
;
Daucé, Bruno
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 359-366
Persistent link: https://www.econbiz.de/10010486216
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4
Immersion and emotional reactions to the ambiance of a multiservice space : the role of perceived congruence between odor and brand image
Errajaa, Karim
;
Legohérel, Patrick
;
Daucé, Bruno
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 100-108
Persistent link: https://www.econbiz.de/10011801807
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5
Consumer reactions to olfactory congruence with brand image
Errajaa, Karim
;
Daucé, Bruno
;
Legohérel, Patrick
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012132191
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6
The need for a contextualized adaptation of the evaluation of the destination image
Gadhoumi, Feriel
;
Legohérel, Patrick
;
Errajaa, Karim
- In:
Journal of vacation marketing
31
(
2025
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10015190074
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7
A cross-category investigation into the effects of nine-ending pricing on brand choice
Ngobo, Paul-Valentin
;
Legohérel, Patrick
;
Guéguen, Nicolas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008654221
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8
Seniors' motivations and perceived risks : a cross-cultural study
Le Serre, Delphine
;
Legohérel, Patrick
;
Weber, Karin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 61-79
Persistent link: https://www.econbiz.de/10009737349
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9
A cross-cultural validation of the tourism web acceptance model (T-WAM) in different cultural contexts
Besbes, Alia
;
Legohérel, Patrick
;
Kucukusta, Deniz
; …
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011507326
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10
Re-examining perceived usefulness and ease of use in online booking : the case of Hong Kong online users
Kucukusta, Deniz
;
Law, Rob
;
Besbes, Alia
;
Legohérel, …
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 185-198
Persistent link: https://www.econbiz.de/10011300099
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