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Managing the customer experience within the Town Centre retail

Caboni, Federica - In: Managing customer experiences in an omnichannel world : …, (pp. 257-270). 2021

Persistent link: https://www.econbiz.de/10012492851

Exchanging agencies : the case of NetOnNet

Hagberg, Johan - In: Reconnecting marketing to markets, (pp. 50-73). 2010

Persistent link: https://www.econbiz.de/10008808338

How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality

Caboni, Federica; Pizzichini, Lucia - In: International journal of retail and distribution management 50 (2022) 13, pp. 95-115

Persistent link: https://www.econbiz.de/10013552645

Defining the Metaverse with challenges and opportunities in the business environment

Bruni, Roberto; Piccarozzi, Michela; Caboni, Federica - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 60-77

Persistent link: https://www.econbiz.de/10015191695

An innovative approach to online consumer behaviour segmentation : the self-determination theory in an uncertain scenario

Appolloni, Andrea; Basile, Vincenzo; Caboni, Federica; … - In: European journal of innovation management 26 (2023) 7, pp. 308-327

Persistent link: https://www.econbiz.de/10014500873

Chapter 15 Managing the Customer Experience within the Town Centre Retail

Caboni, Federica - In: Managing customer experiences in an omnichannel world : …, (pp. 257-270). 2020

This chapter offers a specific point of view on the Town Centre retail, in order to develop a new way to enhance the customer retail experience in this place. The combination of shopping over the Internet and the interactive technologies represents for Town Centre retailers one of the possible...

Persistent link: https://www.econbiz.de/10015089675

Exploring augmented reality applications for sustainable retailing

Caboni, Federica; Bruni, Roberto - In: Managing Sustainability : Perspectives From Retailing …, (pp. 131-146). 2022

Persistent link: https://www.econbiz.de/10013417646

The role of digital knowledge servitization in supply chain management

Pizzichini, Lucia; Temperini, Valerio; Caboni, Federica; … - In: International journal of physical distribution and … 53 (2023) 5/6, pp. 589-611

Persistent link: https://www.econbiz.de/10014331827

A holistic framework for consumer usage modes of augmented reality marketing in retailing

Caboni, Federica; Basile, Vincenzo; Kumar, Harish; … - In: Journal of retailing and consumer services 80 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015114738

The new profile of the online consumer behaviour in a post-pandemic world

Basile, Vincenzo; Caboni, Federica; Pizzichini, Lucia - In: Handbook of research on global networking post COVID-19, (pp. 38-54). 2022

Persistent link: https://www.econbiz.de/10014228180