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Cynical segmentation of environmental markets : the product of marketers' dispositions or corporate demands?

Prendergast, Gerard P. - In: Journal of euromarketing 6 (1997) 4, pp. 17-34

Persistent link: https://www.econbiz.de/10001243551

Adolescents’ Perceptions of Healthy Eating and Communication About Healthy Eating

Chan, Kara; Prendergast, Gerard; Grønhøj, Alice; … - 2010

Purpose – The purpose of this paper is to explore Chinese adolescents’ perceptions of healthy eating, their perceptions of various socializing agents shaping their eating habits, and their opinions about various regulatory measures which might be imposed to encourage healthy eating....

Persistent link: https://www.econbiz.de/10014197451

Consuming luxury brands : the relevance of the "rarity principle"

Phau, Ian; Prendergast, Gerard P. - 2010

Persistent link: https://www.econbiz.de/10003922855

The interactive influence of country of origin of brand and product involvement on purchase intention

Prendergast, Gerard P.; Tsang, Alex S. L.; Chan, Cherry … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 180-188

Persistent link: https://www.econbiz.de/10003987457

Match game : linking sponsorship congruence with communication outcomes

Prendergast, Gerard P.; Poon, Derek; West, Douglas C. - In: Journal of advertising research 50 (2010) 2, pp. 214-226

Persistent link: https://www.econbiz.de/10003991914

Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures

Chan, Kara; Prendergast, Gerard P.; Grønhøj, Alice; … - In: Young consumers : insight and ideas for responsible … 12 (2011) 3, pp. 216-228

Persistent link: https://www.econbiz.de/10009349760

Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification

Ngan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L. - In: European journal of marketing : EJM 45 (2011) 4, pp. 551-566

Persistent link: https://www.econbiz.de/10009010618

An evolutionary explanation for shopping behavior

Prendergast, Gerard P.; Lam, Choi Ching - In: The journal of consumer marketing 30 (2013) 4, pp. 366-370

Persistent link: https://www.econbiz.de/10009788900

Donors' experience of sustained chartiable giving : a phenomenological study

Prendergast, Gerard P.; Chan Hak Wai Maggie - In: The journal of consumer marketing 30 (2013) 2, pp. 130-139

Persistent link: https://www.econbiz.de/10009747203

Rational and irrational influences on lucky draw participation

Prendergast, Gerard P.; Thompson, Edmund R. - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 85-100

Persistent link: https://www.econbiz.de/10009722520