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Warren, Caleb; Pezzuti, Todd; Koley, Shruti - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 560-577

Persistent link: https://www.econbiz.de/10011937353

Anger and self-control : how the need to dominate can lead to better choices

Koley, Shruti; Warren, Caleb - 2025

Persistent link: https://www.econbiz.de/10015359843

Certainty in language increases consumer engagement on social media

Pezzuti, Todd; Leonhardt, James M.; Warren, Caleb - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 32-46

Persistent link: https://www.econbiz.de/10012502844

Bought but never used : how and when unused utility reduces subsequent spending

Koley, Shruti; Reich, Brandon - In: Psychology & marketing 40 (2023) 10, pp. 1953-1964

Persistent link: https://www.econbiz.de/10014338449

The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents

Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529

Persistent link: https://www.econbiz.de/10011344175

Second person pronouns enhance consumer involvement and brand attitude

Cruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 104-116

Persistent link: https://www.econbiz.de/10011743784

Hyperopia and Frugality : Different Motivational Drivers and Yet Similar Effects on Consumer Spending

Pan, Li (Sunny&#x29 - 2019

The effects of hyperopia and frugality on spending have not been directly compared. Moreover, previous research on hyperopia has focused on the avoidance of luxury spending, rather than spending on routine consumer goods. We address these gaps in the literature by comparing how hyperopia and...

Persistent link: https://www.econbiz.de/10012897173

How collectivistic values affect online word-of-mouth

Pezzuti, Todd; Leonhardt, James M. - In: International journal of market research 63 (2021) 4, pp. 436-453

Persistent link: https://www.econbiz.de/10012593923

Hyperopia and frugality : different motivational drivers and yet similar effects on consumer spending

Pan, Li; Pezzuti, Todd; Lu, Wei; Pechmann, Cornelia - In: Journal of business research : JBR 95 (2019), pp. 347-356

Persistent link: https://www.econbiz.de/10011980164

We're not so different : collectivism increases perceived homophily, trust, and seeking user-generated product information

Leonhardt, James M.; Pezzuti, Todd; Namkoong, Jae-Eun - In: Journal of business research : JBR 112 (2020), pp. 160-169

Persistent link: https://www.econbiz.de/10012230573