"This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: - changes to the workplace in light of the Covid-19 pandemic and its impacts on employee...

In this chapter, the authors critique dominant technocratic conceptions of rigor in management research and elaborate an alternative account of rigor that is rooted in methodology and involves a concern with the quality of scientific reasoning rather than a narrower focus on methods or...