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ECONIS (ZBW)
OLC EcoSci
31
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1
Exploring direct marketing
O'Malley, Lisa
;
Patterson, Maurice
;
Evans, Martin
-
1999
Persistent link: https://www.econbiz.de/10000669884
Saved in:
2
Place-product or place narrative(s)? : perspectives in the marketing of tourism destinations
Lichrou, Maria
;
O'Malley, Lisa
;
Patterson, Maurice
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10003739378
Saved in:
3
Hidden mountain : the social avoidance of waste
Coverly, Edd de
;
McDonagh, Pierre
;
O'Malley, Lisa
; …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10003757942
Saved in:
4
Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
5
Embracing the potential of ambiguous place brands : illustrations from the Wild Atlantic Way
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Marketing theory
25
(
2025
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10015431722
Saved in:
6
Bouncing back, reclaiming the body from pregnancy
Patterson, Maurice
;
O'Malley, Lisa
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 131-144)
.
2014
Persistent link: https://www.econbiz.de/10010254770
Saved in:
7
On the marketing implications of place narratives
Lichrou, Maria
;
O'Malley, Lisa
;
Patterson, Maurice
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 832-856
Persistent link: https://www.econbiz.de/10010410774
Saved in:
8
Place branding and place narratives
Lichrou, Maria
;
Patterson, Maurice
;
O'Malley, Lisa
; …
- In:
Handbook on place branding and marketing
,
(pp. 160-177)
.
2017
Persistent link: https://www.econbiz.de/10011685165
Saved in:
9
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
10
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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