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The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
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Misresponse to reversed and negated items in surveys : a review
Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
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Methodological issues in cross-cultural
Baumgartner, Hans; Weijters, Bert - In: Cross cultural issues in consumer science and consumer …, (pp. 169-190). 2017
Persistent link: https://www.econbiz.de/10011749738
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The calibrated sigma method : an efficient remedy for between-group differences in response category use on Likert scales
Weijters, Bert; Baumgartner, Hans; Geuens, Maggie - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 944-960
Persistent link: https://www.econbiz.de/10011634109
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Measurement in marketing
Baumgartner, Hans; Weijters, Bert - 2019
Persistent link: https://www.econbiz.de/10012157475
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When cheap isn't the same as not expensive : generic price terms and their negations
Weijters, Bert; Cabooter, Elke; Baumgartner, Hans - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 543-559
Persistent link: https://www.econbiz.de/10011937349
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The biasing effect of common method variance : some clarifications
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 221-235
Persistent link: https://www.econbiz.de/10012434103