The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption,...

This study investigates the contribution of electronic word-of-mouth (eWOM) to the sales of music albums. We conducted an empirical investigation of twenty-two music albums for a period of eleven consecutive weeks. eWOM was identified as an uncertainty-reducing element in consumer...

Integration of non-financial measures in performance measurement had brought resurgence in performance management systems for enterprises and emerged as an important area of research in last two decades. Balanced scorecard had made a contribution to think beyond monitoring and controlling the...