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Martin, Diane M. - In: Qualitative market research : an international journal 12 (2009) 4, pp. 391-403

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Aleti, Torgeir; Figueiredo, Bernardo; Martin, Diane M.; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 4, pp. 295-307

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Martin, Diane M.; Schouten, John W. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 855-870

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Scott, Kristin; Martin, Diane M.; Schouten, John W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 282-290

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Martin, Diane M.; Schouten, John W. - In: Explorations in consumer culture theory : [selected …, (pp. 150-167). 2009

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Martin, Diane M.; Schouten, John W.; McAlexander, James H. - In: Handbook of qualitative research methods in marketing, (pp. 361-370). 2006

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