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Ericssons väg till kvalitet : vad den är, vad den inte är, vad den borde vara
Gummesson, Evert - 1988
Persistent link: https://www.econbiz.de/10000835355
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Productivity, quality and relationship marketing in service operations
Gummesson, Evert - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 851-872). 2001
Persistent link: https://www.econbiz.de/10001599042
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Internal marketing in the light of relationship marketing and network organizations
Gummesson, Evert - In: Internal marketing : directions for management, (pp. 27-42). 2000
Persistent link: https://www.econbiz.de/10001581413
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The practical value of adequate marketing management theory
Gummesson, Evert - In: Applying qualitative methods to marketing management …, (pp. 3-31). 2004
Persistent link: https://www.econbiz.de/10001921653
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The marketing of professional services : an organisational dilemma
Gummesson, Evert - In: European journal of marketing : EJM 13 (1979) 5, pp. 308-318
Persistent link: https://www.econbiz.de/10002542240
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Organizing for strategic management : a conceptual model
Gummesson, Evert - In: Long range planning : LRP ; international journal of … 7 (1974) 2, pp. 13-18
Persistent link: https://www.econbiz.de/10002542244
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Qualitative methods in management research
Gummesson, Evert - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10013532952
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The future of service is long overdue
Gummesson, Evert - 2010
Persistent link: https://www.econbiz.de/10003968943
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The new service marketing
Gummesson, Evert - In: Marketing theory : a student text, (pp. 399-421). 2010
Persistent link: https://www.econbiz.de/10003950920