The value derived from hedonic goods is affected by reference effects at the time of consumption,usually in the form of quality standards. Consumption typically involves two steps: first, the consumer chooses a given good, among a pool of available choices; then, the consumer experiences the...

A fundamental issue faced by experience providers – ranging from retailing to cultural institutions – is to display a collection of items for physical or digital interactions. The arrangement of the exhibits in different locations, which we call the layout, affects the visitors’ choices...

Problem definition: Omnichannel retailers interact with customers both online and offline. So far, they have used this richer information to optimize the sales process by designing the right channel and supply chain structures, and by personalizing offer, pricing and promotions. We advance an...

In consumer experiences, the consumption of activities may impact the evaluation of future ones, either positively (due to assimilation) or negatively (due to contrast). How salient are these intertemporal spillovers and what are their implications for service experience design? To answer these...